Co-operative banks in the segment of young consumers
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co-operative banks; product and service offer; competitiveness; media campaigns
Abstract
Results of our research showed a knowledge of co-operative banks of the respondents. 13.77% of research sample were clients of co-operative banks. Despite noticing the media campaigns of cooperative banks, in the minds of consumers are not well-established advantages such as modernity. Results of the research also showed a ‘generational motive’ in choosing a bank, but a relatively small importance is distance between bank and home.
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Pawlonka, T., & Perek, A. (2013). Co-operative banks in the segment of young consumers. Zarządzanie Finansami I Rachunkowość, 1(1), 65–76. https://doi.org/10.22630/ZFIR.2013.1.1.6
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