Wpływ czynników społeczno-ekonomicznych klientów na poziom korzystania z produktów i usług bankowości elektronicznej

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Edward Czarnecki


Słowa kluczowe : czynniki społeczno-ekonomiczne, banki, klienci, produkty i usługi bankowe
Abstrakt
Celem pracy jest określenie wpływu czynników społeczno-ekonomicznych klientów (wiek, miejsce zamieszkania, wykształcenie, aktywność zawodowa, poziom dochodów, poziom kompetencji informatycznych) na korzystanie z produktów i usług bankowości elektronicznej. Praca składa się z dwóch części. W pierwszej przedstawiono wyniki wcześniejszych badań dotyczących zagadnień korzystania klientów banków z produktów i usług świadczonych drogą elektroniczną. W drugiej części przedstawiono opis badań własnych oraz ich wyniki. Wpływ czynników demograficznych na poziom korzystania określono za pomocą testu chi-kwadrat. Wyniki badań wskazują, że tylko wiedza i umiejętności informatyczne respondentów mają wpływ na korzystanie z produktów i usług bankowości elektronicznej jedynie w zakresie bankowości mobilnej.

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Czarnecki, E. (2017). Wpływ czynników społeczno-ekonomicznych klientów na poziom korzystania z produktów i usług bankowości elektronicznej. Zarządzanie Finansami I Rachunkowość, 5(3), 19–34. https://doi.org/10.22630/ZFIR.2017.5.3.15
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